Hey, I'm Ryan
I write articles for SaaS companies and online publishers. My writing is informed by a decade of marketing experience—working for an agency, running a microagency, and freelancing.
I specialize in B2B, marketing, tech, and AI; frequent projects include in-depth articles on customer experience and marketing, as well as hands-on reviews and comparisons of SaaS products. I've written for sites like Zapier.com, TheCXLead.com, and TheCMO.com.
Below, check out my latest articles. To get in touch with me, use the contact form at the bottom of this page.
What my clients say about me
"Hey Ryan, this is absolutely awesome. I love the examples you sourced, and your writing is so clear, engaging, and personal—exactly what we're going for. Thanks for the amazing work!"
Deb Tennen
Managing Editor, Zapier.com Blog
"Thank you so much for writing this article, and for providing so much value within it! I love it when I'm reading an article and a question pops into my head, and then the next sentence answers it. I continuously find myself nodding along to everything you write."
Stephanie Hood
Editor, TheCMO.com
"Ryan was recommended to our organization by a mutual colleague and I'm so glad he was! Not only does Ryan produce high-quality work to spec, but working with him has also been a seamless experience with clear communication and respect for deadlines."
Hannah Clark
Editor, TheCXLead.com
Recent Articles
18 Marketing Automation Features Your Software Should Have
A complete guide to TikTok Ads
If all this momentum has you wanting to jump aboard the TikTok Ads train, copying and pasting ad campaigns from Facebook or Instagram won't get you far. For your TikTok Ads to succeed, you'll need to take time to understand what makes TikTok unique...
Wix vs. Squarespace: Which is best? [2024]
Enterprise Marketing Automation: The Complete Guide [2024]
11 Benefits of Marketing Automation Backed By Data
11 Marketing Software Trends for 2024 and Why They Matter
Marketing Automation Market Size: Major Players & Insights
Marketing Automation History and Timeline Through The Years
Google Chat vs. Slack: Which is best? [2024]
All this was motivation for Google to join the party, too. It repurposed one of its existing consumer apps, Google Hangouts, for business use. Eventually, the app was...
Klaviyo vs. tinyEmail: Which is best? [2024]
How to use Chatbase to build an AI chatbot | Zapier
Enter the age of AI: models from OpenAI and others have been advancing rapidly (an...
How to use Feathery for better no-code forms and workflows
How to use Browse AI to scrape data from any website
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11 native advertising examples to learn from | Zapier
Native ads are an attempt to have it both ways: they're designed to reduce the intrusiveness of ads while continuing to subsidize content. And some forms of native advertising, like sponsored content, also allow advertisers to bor...
Jotform vs. Typeform: Which is best? [2024]
Forms changed all that. At first, forms were clunky HTML elements that you had to pinch-and-zoom to interact with on small screens. Eventually, Jotform, Typeform, and other came along to improve the user experience and boost conversions.
Jotform and Typeform are both h
17 testimonial advertising examples to inspire your next campaign
The best testimonial ads are deeply tailored to their target audience: they can be tongue-in-cheek, like Surreal's fake Serena endorsement, or entirely serious. While plenty of
Claude vs. ChatGPT: What's the difference? [2024]
I've used ChatGPT since its release and have tested Claude regularly in the months since its beta. To compare these two AI
How Marketing and Sales Can Work Together: A Guide
But this arrangement has been crumbling for years. The average B2B buyer now spends 70% of the buyer journey doing their own research before ever talking to vendors (6Sense, 2024).
What used to be “the marketing funnel” and “the sales funnel” have merged into a single buyer journey.
But marketers and sales reps still aren’t working together seamlessly. Fixing this issue is
How To Build A Personalization Strategy (+ Tactics & Tools)
Despite these glowing statistics, Gartner reports that 63% of marketers struggle with personalization. In fact, Twilio Segment found that Just 24% of businesses say they are successful at it.
If you haven’t quite nailed y
15 ABM Best Practices to Failproof Your ABM Program
Most companies see a boost after adopting ABM.
According to data from Forrester, 58% of marketers see larger deal sizes, and three-quarters of marketers see a higher ROI with ABM than any other marketing approach (ABM Leadership All
30 ABM Statistics to Prove ROI and Get Buy-In
Sound familiar? If so, this article is for you. I’ve collected a set of compelling ABM statistics that will put the success of your ABM program in context—and help you make the case for a budget increase.
ABM can strengthen cu
Microsoft Bookings vs Calendly: Which is best? [2024]
Let's get this out of the way: you probably haven't seen Microsoft Bookings on many lists. Rather than competing directly against powerful apps like Calendly, its raison d'être has more to do with offering essential features to get users to stay
TidyCal vs. Calendly: Which is best? [2024]
I'm a long-time Calendly user, and I recently spent time in TidyCal to compare the strengths of each tool. If you're choosing between them,