Hey, I'm Ryan
Hey, I'm Ryan. I write articles for growing SaaS companies. I've been freelance writing since 2022, and it's the best job I've ever had. I hope that comes across in even my most technical B2B content, because sometimes I'm literally smiling while I write it.
Past gigs include running a small web design agency, working in customer success for a marketing startup, managing projects for a manufacturing company, and teaching English in China. (Not all at the same time.) I'm telling you this not because you need to know my resume, but because sometimes it's a plus for writers to have life experience that ties into the product they write about.
These days, I live in Mexico with my wife and baby daughter and eat tacos for breakfast every day (really). I write articles about CX, marketing, tech, AI, and SaaS apps—so, so many SaaS apps—and have been lucky enough to work with content teams at brands like Zapier, Dock, and Framer.
If you want to create product-led content that's useful to readers, but also incorporates your product without feeling overly promotional—well, that's exactly what I do.
To hire me to write for your SaaS company's blog, use the contact form at the bottom of this page. Or, scroll down to check out my articles (filterable by topic).
What my clients say about me
"Hey Ryan, this is absolutely awesome. I love the examples you sourced, and your writing is so clear, engaging, and personal—exactly what we're going for. Thanks for the amazing work!"
Deb Tennen
Managing Editor, Zapier.com Blog
"Thank you so much for writing this article, and for providing so much value within it! I love it when I'm reading an article and a question pops into my head, and then the next sentence answers it. I continuously find myself nodding along to everything you write."
Stephanie Hood
Editor, TheCMO.com
"Ryan was recommended to our organization by a mutual colleague and I'm so glad he was! Not only does Ryan produce high-quality work to spec, but working with him has also been a seamless experience with clear communication and respect for deadlines."
Hannah Clark
Editor, TheCXLead.com
Recent Articles
ClickUp vs. Asana: Which is better? [2025] | Zapier
If you're anything like the average software user, you've signed up for a bunch of apps you're not actually using. It's a problem that .css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-1...
How To Improve Team Efficiency: A Guide For Marketing Leaders
[Ghostwritten piece] "Most people spend 20% of their time doing what they were hired to do because they spend all their time doing other things," says Jason Fried, co-founder and CEO of Basecamp. "That's why people think they need to work longer because they don't have time to actually do the work." So, just implement “No Meeting Fridays” and watch your team efficiency soar—right? Not so fast. Weak processes are another culprit, according to Andrea Fryrear, author of Mastering Marketing Agility, who points to soluti...
Asana vs. monday: Which is best? [2025]
Back in the early 2010s, as a project manager for a manufacturing company, I lived in spreadsheet hell. Nothing tests your project management skills quite like juggling factory defects, container ship timetables, and impatient customers—all while trying to track everything in endless Excel files. (I still get a twitch whenever someone mentions pivot tables.) If you'd shown me tools like Asana or monday.com back then, with their real-time tracking and automated notifications, I probably would hav...
What Is B2B Predictive Marketing: A Complete Guide
[Ghostwritten piece] Predictive marketing in B2B can lead to some remarkable outcomes. For example, Trend Micro shifted to a predictive analytics-powered ABM campaign and saw a 4x increase in new account engagement. But predictive marketing isn't without challenges. Marketing leaders often struggle with complex integrations. It can also be challenging to prove ROI to stakeholders. Another barrier is low-quality data. Even with high-quality datasets, not all of your insights will be actionable: Peter Shafer, VP of S...
Asana vs. Todoist: Which should you choose? [2024]
As a writer, my projects are enviably uncomplicated: I'm responsible only for my own tasks and output. For that reason, I've long gravitated toward makeshift task management options like .css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color=...
Airtable vs. Trello: Which should you use? [2025]
If you've heard of Kanban, you've heard of Trello. If you've heard of databases, you've heard of Airtable. How can you compare a Kanban app and a database tool?
Dig a little deeper, though, and the similarities surface. Both can be used to store data, track processes, collaborate with your team, and view your work in different ways. And while Trello is the reigning champ of Kanban project management apps, Airtable has Kanban too, along with Gantt visualizations and a dedicated project managemen...
Dig a little deeper, though, and the similarities surface. Both can be used to store data, track processes, collaborate with your team, and view your work in different ways. And while Trello is the reigning champ of Kanban project management apps, Airtable has Kanban too, along with Gantt visualizations and a dedicated project managemen...
ABM vs. Demand Generation: What's the Difference?
Which would you go with in the perennial ABM vs. demand generation debate? Times have changed. Gone are the days when selling software was more straightforward. When you could pick up the phone, charm your way past a few gatekeepers, and give a slick pitch that wins you a meeting with the sole decision-maker. Decision-makers are more numerous than ever before: these days, you’re likely to encounter 6-10 key stakeholders on average on any given deal (Gartner, 2019). Rather than addressing one pe...
12 Marketing Strategies For Tech Companies with Examples
A handful of companies—Tesla, for example—have avoided traditional marketing strategies, instead letting word-of-mouth drive organic growth. But this is rare, and if you avoid marketing forever, you’ll put a self-imposed ceiling on your growth. (Tesla, for example, now runs paid advertisements.) In this article, I’ll walk you through 12 marketing strategies that tech companies use to drive growth, including real examples for inspiration. You’ll find tactics that can help you build brand equity,...
11 Best Website Animations to Boost Engagement — Framer Blog
Animations do more than just look cool—they enhance the user experience. Whether it’s guiding attention, creating a sense of flow, or making interactions more intuitive, the right animations and interactivity can transform a static page into something that inspires users and drives action.To inspire your next project, we’ve collected a set of stunning website animation examples from the Framer gallery. Explore how different types of animations—like hover effects, scroll-triggered transitions, an...
Trello vs. Todoist: Which should you use? [2025]
I'm an avid user of both Trello and Todoist: I use these two apps to organize my entire life and my work. That means you don't necessarily have to choose between them—you can use both. But if you're looking to pick between them, I can help.
In one corner, we have Trello, the Kanban board tool that helps you see the status of all your projects at once and makes project management look like a work of art. Trello makes it easy to work with collaborators on multiple projects and create custom automations to streamline your workflow.
In one corner, we have Trello, the Kanban board tool that helps you see the status of all your projects at once and makes project management look like a work of art. Trello makes it easy to work with collaborators on multiple projects and create custom automations to streamline your workflow.
9 welcome email templates for different business types | Zapier
Welcome emails can make or break something you've worked so hard for.
You got the lead, but if you blow your welcome email, good luck getting that person's interest back. On the other hand, if you absolutely nail it, you might have not just a loyal customer, but a loyal customer who'll spread the word about your business.
I've helped all sorts of businesses with their marketing—everyone from eCommerce companies to folks promoting their newsletters—and I know that each business type needs a dif...
You got the lead, but if you blow your welcome email, good luck getting that person's interest back. On the other hand, if you absolutely nail it, you might have not just a loyal customer, but a loyal customer who'll spread the word about your business.
I've helped all sorts of businesses with their marketing—everyone from eCommerce companies to folks promoting their newsletters—and I know that each business type needs a dif...
Klaviyo vs. Mailchimp: Which is best? [2025]
If you take a digital stroll through the websites of Klaviyo and Mailchimp, you'll notice something right away: each brand targets a vastly different audience. (Mailchimp's omnipresent monkey logo is one giveaway.) Klaviyo's website is jet black and talks about uniform data and omnichannel promotions; Mailchimp's homepage talks about clicks, sales, and customer loyalty.
White-Glove Onboarding Guide: 5 ways to scale your process
If the term “white-glove service” brings to mind an English butler, you’re spot on.A century ago (before being co-opted by the business world), white-glove service described the refined level of care and attention provided by butlers and other posh service providers.SaaS providers, inspired by this elite association, tend to assume that a white-glove onboarding experience requires over-investing in long meetings, 1:1 walkthroughs with CSMs, and other forms of resource-intensive hand-holding.But...
What is a two-sided marketplace? [Definition + examples] | Zapier
Airbnb and Uber—two massively successful marketplace apps—have spawned countless imitators, from Plowz ("Uber for snow plows") to Swimply ("the Airbnb of swimming pools"). All of these are two-sided marketplaces, a platform that connects buyers and sellers.
For entrepreneurs, the marketplace model is appealing because of its scale and profitability. But for every Uber (now worth $160 billion dollars) there are countless examples like GearCommons, an outdoor gear rental marketplace that shut dow...
For entrepreneurs, the marketplace model is appealing because of its scale and profitability. But for every Uber (now worth $160 billion dollars) there are countless examples like GearCommons, an outdoor gear rental marketplace that shut dow...
Everything you need to know about Google Chat | Zapier
Google Workspace is a one-stop shop for business productivity apps, but for a long time, Google didn't really offer customers any kind of team communication tool. Sure, there was Hangouts in Gmail, but that was a consumer tool that only really offered direct messages and video chat. Using it for any kind of group communication was chaos. As a result, many companies that pay for Google Workspace also pay for a separate workplace chat app like Slack.
Marketing Resource Management: A Complete Guide
Why bother about marketing resource management? Because marketing campaigns can be absolute chaos. Remember everything you juggled in your last campaign: resources, budgeting, external vendors, processes, digital assets, and timelines (Oh, and if it was a global multi-location campaign, go ahead and multiply the degree of difficulty by the number of campaign locations). Marketing resource management (MRM) is an attempt to control this chaos by organizing your marketing team’s resources more holi...
Reddit marketing: How to get it right—and wrong | Zapier
Reddit has been a staple of internet culture for two decades, spawning countless memes and offering wildly popular niche communities. (Reddit's subreddit for sneakers has five million members.) But compared with industry giants like Google and Facebook, Reddit has long been an afterthought for marketers.
Then, in 2024, two things happened: Reddit became a publicly traded company—raising its profile—and its monthly visitors tripled, thanks largely to a change in Google's algorithm prioritizing t...
Then, in 2024, two things happened: Reddit became a publicly traded company—raising its profile—and its monthly visitors tripled, thanks largely to a change in Google's algorithm prioritizing t...
Framer vs. Webflow: Which is best? [2024]
As a web designer in the mid-2010s, I used what everyone recommended at the time: WordPress. While it's a great tool, I found myself spending hours trying to fix spacing issues, reconcile bugs created by incompatible plugins, and troubleshoot server errors. (There's nothing quite as terrifying as WordPress's "White Screen of Death.") Because of this, I deeply understand the pain points that website building apps were created to solve. Most of those apps, though, are aimed at beginners and small...
Write a Marketing Automation RFP: The Complete Guide
If you take away the stress of the marketing automation RFP process, a lot of marketing leaders love to talk about how they’ve boosted efficiency and profitability using marketing automation. And it can be a lot - getting stakeholder buy-in, securing a budget, talking to vendors, reviewing proposals. It all adds up to months of work and significant back-and-forth with vendors. (Not to mention the incredible amount of paperwork involved). So some bypass this critical part of the process. And th...
18 Marketing Automation Features Your Software Should Have
With thousands of marketing automation features and software options, it’s no wonder some companies experience “analysis paralysis” and decide to stick with what they know best. However, considering that marketing automation is such a vast topic—from email to landing pages to lead scoring—it’s understandable how easy it is for marketers to get overwhelmed when thinking of the must-have features when looking to invest in marketing software. In this article, I’ll cover the 18 marketing automatio...
A complete guide to TikTok Ads
TikTok's evolution from a synchronized dance phenomenon to a diverse platform hosting trendsetting niche communities has turned it into an advertising powerhouse: in 2023, it reported $10.1 billion in ad revenue, trailing only Facebook and Instagram.
If all this momentum has you wanting to jump aboard the TikTok Ads train, copying and pasting ad campaigns from Facebook or Instagram won't get you far. For your TikTok Ads to succeed, you'll need to take time to understand what makes TikTok unique...
If all this momentum has you wanting to jump aboard the TikTok Ads train, copying and pasting ad campaigns from Facebook or Instagram won't get you far. For your TikTok Ads to succeed, you'll need to take time to understand what makes TikTok unique...
Wix vs. Squarespace: Which is best? [2024]
Web design isn't what it used to be. In 2003, I spent weeks hand-coding an HTML website. (With a physical copy of HTML for Dummies next to my keyboard, of course.) In 2016, I spent days designing a client's website in WordPress. Last weekend, I spent 60 seconds .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-co...
Enterprise Marketing Automation: The Complete Guide [2024]
Enterprise marketing automation used to be about one thing: email. Over the years, its scope has broadened, first to social media and later to omnichannel personalization. But now, with AI-powered technologies like predictive analytics and sophisticated chatbots, enterprise marketing automation is only becoming more essential—and more disruptive. In this article, I’ll explore what sets enterprise marketing automation platforms apart from automation tools for smaller businesses. I’ll also explai...
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