Zapier • 7th April 2025

Calendly vs. Acuity: Which is best? [2025] | Zapier

Nobody wants to book a meeting or appointment in 2025 unless they can do it online. There are plenty of scheduling apps available—and two of the most recognizable names are Calendly and Acuity. Both platforms are intuitive and reliable and allow users to automate booking, sync with calendar apps, and even accept payments.

But while the two apps may look really similar at first glance, they each have their own strengths and target users.

Dock • 25th March 2025

AI for Customer Success: 7 tools that actually deliver value

Officially, 52% of CS teams now incorporate AI. But most CS leaders are stuck experimenting with basic tools rather than fundamentally rethinking how they deliver customer success. The only true 'agentic' AI that are widely accepted? Chatbots and note-taking.

What follows is a practical look at how AI is actually reshaping customer success right now, beyond the buzzwords and beyond the basic note-taking apps. The possibilities are far more exciting (and accessible) than most CS leaders realize.

Zapier • 24th March 2025

Claude 3.7: A guide to Anthropic's AI models and chatbot

Claude powers Amazon's new Alexa+ experience, autonomously resolves millions of customer support tickets via Intercom, and helps users build sophisticated apps through platforms like Cursor and Replit. It sits at the center of the "vibe coding" movement, where non-coders create apps just by chatting with AI, and has devoted fans who praise its surprisingly effective therapy-like conversation skills.

And yet, on paper, Claude seems limited compared to rivals. Unlike with ChatGPT, you can't speak to Claude using voice mode or give it access to your phone's camera so it can observe the world around you. It can't generate images or videos. It lacks the extensive plugin ecosystem and third-party integrations that make other AI platforms so versatile. It's not as current on world events as Grok, and it can't match Gemini's massive context windows.

Zapier • 20th March 2025

Stripe vs. Square: Which is best? [2025]

Let's start with the obvious stuff. Yes, Square is better known for in-person payments with that iconic white card reader. And yes, Stripe dominates online payments and powers seemingly half the internet. You'll probably want to go with Square for brick-and-mortar shops and you probably want to go with Stripe for online businesses, but there are nuances that are worth exploring before you make your decision.

Zapier • 17th March 2025

8 ways to use Read AI for better meetings | Zapier

Video conferencing platforms make it almost too easy to have meetings. And while I encourage you to say no when a meeting could have been a Slack message, AI note-taking tools can help tackle meeting-pocalypse when those meetings are necessary.

Read AI is an AI meeting assistant that's expanded well beyond basic transcription to use meeting data in ways that can deeply transform your work. You can monitor your team's in-meeting engagement, receive AI-powered coaching to become a better speaker, and even identify and eliminate unnecessary meetings.

Zapier • 11th March 2025

BigCommerce vs. Shopify: Which is best? [2025]

For simple websites like blogs and portfolios, most apps will get the job done just fine. But choosing an eCommerce platform is a different story. Your platform influences everything from how you process payments and manage inventory to how you handle shipping logistics, calculate taxes, and build customer relationships. Whether you're shipping handmade candles or scaling a multi-brand empire, the tools you pick shape how you spend your time, money, and energy.

Zapier • 11th March 2025

Shopify vs. Etsy: Which is right for you? [2025]

"Should I stay on Etsy or move to Shopify?"

Browse any creative business community and you'll find sellers endlessly debating this question. If you're wondering the same—whether you're planning your very first listing or watching your Etsy shop notifications blow up with orders—you're facing a decision that will shape everything from your daily workflow to your long-term growth potential.

Zapier • 3rd March 2025

Wix vs. WordPress: Which is best? [2025]

Let me tell you about my least favorite email: "Your WordPress site has encountered a fatal error." It usually arrives at the worst possible moment, like midnight on the day before you leave for vacation. After years of building websites, I've seen every WordPress crisis imaginable: broken contact forms, hacked sites, and the dreaded white screen of death.

Yet surprisingly, WordPress still powers about half of the internet. Why do millions of users (including me) stick with a legacy platform that requires technical know-how—especially when modern site building apps like Wix make it easy to launch sites that just work, without all the hassle? The answer boils down to a simple choice: WordPress lets you build almost anything, as long as you're ready to dive into the technical side, while Wix trades that flexibility for simplicity.

Zapier • 28th February 2025

Pipedrive vs. monday: Which is best? [2025] | Zapier

As an account manager in the mid-2010s, my entire relationship with our sales team consisted of two interactions: formal customer handoff calls and random run-ins at the water cooler. Despite working for the same company and having the same goals, our teams existed in separate worlds—physically located in different parts of the office and functionally disconnected by information silos. I had no visibility into their CRM, no advance warning about incoming customers, and relied entirely on individual sales reps' written summaries to understand customer needs.

Dock • 27th February 2025

AI for Customer Onboarding: 6 ways teams are actually using it

Right now, somewhere in America, a robot is writing a handwritten note to welcome a new software customer.Believe it or not, this isn’t science fiction.(It would make a decent sci-fi novel if the robots went haywire, though.)"All you do is you upload an address list and the message that you want to send and they have a bunch of robots in the background that do the handwriting," explains Alex Turkovic, Senior Director of Customer Experience at Belfry, a SaaS firm that uses AI workflows to trigger...

Zapier • 21st February 2025

Wix vs. GoDaddy: Which site builder is best? [2025]

If you've just registered a domain on GoDaddy, you're probably seeing a lot of prompts to build your website right there. It's tempting—GoDaddy's website builder promises to get you online in minutes, complete with AI-powered design tools and marketing features. But while GoDaddy's builder is incredibly convenient, it's also significantly more limited than alternatives like Wix.

Zapier • 20th February 2025

Webflow vs. Wix: Which is best? [2025]

First impressions are tough to shake. Wix has spent decades promoting its website builder as the best option for bakeries, dentists, and your mom's friend's flower shop. Webflow was launched to help professional designers create fancier designs without coding. If that's your impression of each platform, you're not alone.

Dock • 7th February 2025

Onboard Customers Faster: 6 ways to speed up client onboarding

Your enterprise software is powerful, precise, and... painfully slow to implement.For companies with complex products, lengthy onboarding cycles are often seen as unavoidable. But do they need to be?Here's the truth: your customer onboarding process isn't slow because your product is complicated. It's slow because of bottlenecks like over-reliance on live training, fragmented handoffs between teams, and manual personalization.The good news is that these issues are entirely fixable.In this guide,...

Zapier • 24th January 2025

11 AI image generation examples for the workplace | Zapier

As fun as it is to generate images of AI puppies playing on the beach (as my daughter keeps demanding), most people haven't quite figured out how to use AI art generators at work. When Midjourney was first released in 2022, artists did impressive stuff with it and content marketers used it to create featured images for their blog posts. Part of me feels like that's still more or less the stage we're in now.

Behind the scenes, though, AI image tools have become a whole lot more effective in the workplace in the past few years.

Zapier • 22nd January 2025

Claude vs. ChatGPT: What's the difference? [2025]

When OpenAI launched ChatGPT in late 2022, tech writers (myself included) became obsessed with testing its limits. Could it write poetry? Debug code? Explain quantum physics to a five-year-old? Once Anthropic's Claude entered the scene a few months later, the focus shifted to head-to-head task comparisons (like counting objects or navigating ethical dilemmas) to try to figure out which model was more capable.

In 2025—after countless model updates, and with potentially game-changing AI agent capabilities on the horizon—assessing object-counting accuracy feels less relevant. With a few exceptions, Anthropic and OpenAI's flagship models are essentially at parity. That means to usefully compare them, we need to focus less on under-the-hood power and more on the features and specialized use cases that make each app unique.

In this article, I'll help you understand what sets Claude and ChatGPT apart—focusing on the latest models like Claude 3.5 Sonnet and ChatGPT's GPT-4o and o1—so you can choose the tool that best fits your workflow.

The CMO • 19th December 2024

How To Measure Marketing Success: Strategies & Metrics

When Grant Johnson was CMO at Billtrust, his CEO gave him a simple ultimatum: "Grant, if you can prove ROI, we can get you more money." Grant's situation is a familiar one for marketing leaders, who find themselves caught between growing expectations and the notorious difficulty of measuring marketing's true impact. Marketing spend is typically one of the largest line items in your P&L—typically ranging from 5-15%—yet only 36% of companies can point to how their marketing efforts impact sales....

Zapier • 16th December 2024

MailerLite vs. ConvertKit: Which should you choose?

Email marketing tools usually come in one of two flavors: small business or enterprise.

MailerLite falls in the small business bucket. But ConvertKit, which is specifically built for online creators, is an exception. Its narrow focus allows ConvertKit to populate its platform with creator-focused features you can't find anywhere else. Even so, there's enough overlap between MailerLite and ConvertKit that it can be hard to decide between them.

Zapier • 12th December 2024

Asana vs. Basecamp: Which is best? [2025]

What does a project management tool actually need to do? If you ask Asana, the answer involves task dependencies, powerful automations, advanced views, and enough features to handle any project thrown your way. Ask Basecamp, and they'll tell you it's about giving teams a calm, organized space to collaborate without drowning in features.

Of course, both answers can be true. Asana, with its enterprise-ready platform and corporate language (its homepage talks about "operationalizing goals"), has b...

The CMO • 9th December 2024

Marketing Project Management: Build Your 2025 Strategy

For the thousands of startups struggling to bring order to a chaotic marketing workflow, marketing project management isn't just a nice-to-have efficiency boost—it's key to their business's growth and survival. The numbers tell a troubling story: less than half of marketing team members say they understand what their colleagues are working on at any given time (Project.co's Project Management Statistics, 2021). Without proper project management, marketing teams face serious problems: missed dea...

Zapier • 5th December 2024

Airtable vs. Asana: Which is best? [2025]

If you're looking to wrangle lots of data while managing projects, Airtable and Asana should be high on your list. Both are strong options: Airtable now offers project features in addition to its core database functionality, and Asana can manage a surprising amount of data through nested structures of portfolios, projects, tasks, subtasks, and custom fields.

I've spent extensive time using both Asana and Airtable. To give a proper head-to-head comparison, I did a deep dive into both platforms to test their latest features.

29th November 2024

7 Modern Web Design Trends for 2025

Zapier • 27th November 2024

ClickUp vs. Asana: Which is better? [2025] | Zapier

If you're anything like the average software user, you've signed up for a bunch of apps you're not actually using. It's a problem that .css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-1...

The CMO • 25th November 2024

How To Improve Team Efficiency: A Guide For Marketing Leaders

[Ghostwritten piece] "Most people spend 20% of their time doing what they were hired to do because they spend all their time doing other things," says Jason Fried, co-founder and CEO of Basecamp. "That's why people think they need to work longer because they don't have time to actually do the work." So, just implement “No Meeting Fridays” and watch your team efficiency soar—right? Not so fast. Weak processes are another culprit, according to Andrea Fryrear, author of Mastering Marketing Agility, who points to soluti...

Zapier • 20th November 2024

Asana vs. monday: Which is best? [2025]

Back in the early 2010s, as a project manager for a manufacturing company, I lived in spreadsheet hell. Nothing tests your project management skills quite like juggling factory defects, container ship timetables, and impatient customers—all while trying to track everything in endless Excel files. (I still get a twitch whenever someone mentions pivot tables.) If you'd shown me tools like Asana or monday.com back then, with their real-time tracking and automated notifications, I probably would hav...